"Buy less, choose well and make it last" - Vivienne Westwood 

Take care of your product, don't wash it often and follow our care instructions for a longer life of your garments.

The role of the consumer is often overlooked when judging the environmental impact of an industry. We want each person to understand the impact of her/his purchase. That's why we measure the CO2 footprint for each garment and print it clearly on the label. We then challenge you to cycle the distance that will offset your purchase. Join us on Strava and track your progress!

To be a sustainable company aligned with our values and high standards, we are having our loads of challenges to tackle too. We felt the world is ready for a new definition of urban, sustainable streetwear and a tribe of VISIONARIES. Having our own factory, years of experience in sustainable fashion design, and passion for cycling we thought the journey would be easy to undertake. The reality taught us differently. We have had to learn countless new things, invest in completely new machines and equipment, develop nearly every fabric with our mills from scratch. However there are still many challenges we must face, and some that will never go away.

As you can see from our stories, we control every aspect of our factory, and have selected the best mills and spinners as partners to create the materials we use in our production. Nevertheless it would be naive to believe we can control and trace every step within the production cycle, especially over a long period of time. We must trust the people and organisations with whom we work and the certifications they have earned. However, we take it upon ourselves to continually put in efforts to ask questions and visit production facilities to see first-hand the processes and conditions under which our partners operate.

With these challenges in mind, we invite you to explore our visionary movement. Choose your design, measure your impact, and make choices for urban living that matters.